Search results for "Grocery retailing"
showing 3 items of 3 documents
First foreign grocery retailer enters the Finnish market—a stakeholder model
2004
Abstract Finnish grocery retailing has until recently been dominated by four major domestic retail groups. The first totally foreign grocery retailer, hard discount chain Lidl, was the first entrant into the Finnish market. This paper describes and analyses the entry process of Lidl from the perspective of the stakeholder groups in the host market. The stakeholder model of foreign retailer entry is used as a framework in exploring the stages of the entry as well as the reactions, roles and motives of the relevant stakeholders. Secondary data was collected from articles published in newspapers and business magazines and minutes of the municipal board meetings. The three stakeholder attribute…
Consumer perceptions of grocery retail formats and brands
2001
Grocery retailers are operating in a slow‐growth market. The pursuit of market share is one of the main concerns for retail managers. The retail structure is becoming increasingly standardized and homogenous because of concentration of the ownership of stores. Cultural differences remain, however, between different European countries. Cultural factors influence the success of a positioning strategy. This study examined how consumers perceive grocery retail formats and brands in Finland. Data from personal interviews were used in highlighting the consumer perspective. Consumers perceive meaningful differences in various store formats, meanwhile store brands are seen as quite similar. Consume…
Competitive reactions to market entry
2004
Grocery retailing markets are becoming more open and international. Finland is an example of a previously closed and restricted market which has recently opened its borders to foreign food products as well as food retailers. This paper describes the competitive dynamics and actions of the domestic retailers that took place when the first foreign grocery retailer entered the market. The paper concludes that the main competitive moves were related to the price of food products and to changes in product ranges. The domestic retailers imitated the concept of the entrant and added new low‐priced own brands into their product mixes. The roles of the market actors were reversed during the entry pr…